Founded by Friedrich Goldscheider in Vienna in 1885, the homonymous porcelain manufacturing company grew rapidly, becoming in a short time a leading company in the field of bronze and ceramics also abroad, as in Paris and Florence, where it opened exhibition halls that subsequently will find their independence. During the nineteenth century, the Austrian factory produced replicas of porcelains and bronzes in various styles, from the Renaissance to the Rococo, often oriental: it was only in 1900 that it introduced mass production, while maintaining the high quality. Furthermore, the company intensified its interest in technical inventions and the tastes of the market and its best clientele. The Goldscheider was also made famous by the numerous collaborations with great porcelain artists of the time such as Josef Lorenzl, Walter Bosse, Alexandre Louis-Marie Charpentier, Dina Kuhn, Michael Powolny, Arthur Strasser, and Vally Wieselthier.
After the founder's death, the company was managed by the widow Regine and her sons Marcell and Walter: they continued Friedrich's collaborations and projects, keeping the competitive activity on the market. The most famous rival was the Wiener Werkstätte, whose porcelains had stricter stretches than those of Goldscheider: however, they often participated in the same exhibitions. The success of the company ended when, in 1938, he began to devote himself to Nazi propaganda themes such as the cult of the body: they tried to export the business to England and the United States, but the disastrous financial circumstances forced Walter Goldscheider to sell his license of production to the German company Carstens. Recently, Goldscheider porcelains are sought-after pieces by collectors; several exhibitions dedicated to the company were also in 2009, 2015 and 2016.
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