Petochi

In Via della Croce 50 (Rome), in 1884, the Petochi family opened their first jewelry store, in which at least 20 craftsmen created marvelous pieces that were then sold in the front shop. During the first years of the ‘900s, prince Alessandro Torlonia offers them the opportunity to move the Petochi store inside his palace in Via Bocca di Leone. From then onwards this jewelry firm became well known in the world of the Roman aristocracy. After the Universal Exhibition in New York of 1939, the atelier started supplying their refined pieces to the most important monarchs in Europe, in particular to Prince Umberto di Savoia. During the ‘40s they decided to move in Piazza di Spagna, once shop of the important French jeweler Pierret. From the 2000 onward the Petochi started losing their appeal, and in 2004 the historic firm was bought by a roman company that worked in the jewelry and luxury field.