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This prestigious jewel and watch factory was founded by Louis Ulysse Chopard in Switzerland in 1860, and year after year it became synonymous with originality and skillful craftsmanship. In 1963 the company was acquired by the family Sceufele, which would make Chopard one of the most popular and renowned brands, unique for the creativity and innovation of its products. The company plays a great role also in funding the medical research, and as sponsor of important car races, such as the Grand Prix and the Mille Miglia.